The evolution of citations in SEO

Does the headline and/or page title avoid being exaggerating or shocking in nature? There is nothing wrong with paying legitimate companies to help connect your business with relevant customers. The expensive price of a real artisan pashmina scarf is due to the amount of expert craftsmanship that goes into …

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How does meta description improve search rankings?

Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won't only boost the article's search value, they'll also provide your audience with a much-needed mental rest point. There are numerous websites which have a …

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How does hits improve search rankings?

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won't be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really …

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Make use of free tools to check non reciprocal links

Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using "clickbait" to draw more attention to the video. Maybe a little bit of content writing. A simple search on Bing for …

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Can a techie truly understand page rank

Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors' links, you can search for their most …

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Be mindful of mobile search

Most current best practices will remain in their current form, demanding that you continue producing good content, building offsite relationships, and so on. None. Have you seen this wonderful wooden rocking horse ? Google, PNS example, uses focused crawling at least with regard to the fact that rarely or never updated …

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Does Bing really care about keywords

Unfortunately, this type of problem is easy to encounter through no fault of your own. In these cases, if a website has committed a particularly atrocious offense, a Google analyst may submit a manual penalty and greatly reduce that website's visibility across the web. Could storytelling in business be of …

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Its true content is the reality of SEO

For starters, only choose keywords that you can work into your content naturally, and then, work them into content titles only when they're appropriate. Make sure there's some real value here. Lists allow them to glean these insights and takeaways easier, helping them save time, which provides a better user …

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Super-easy ways to learn everything about SEO

Once you get to Yahoo!'s search results pages, things start to look similar to Google and Bing. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Consequently, each page …

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Carve out time for concentrating on content

Getting rankings is an output SEO firms can easily sell because they're emotionally satisfying, but they're worthless unless they generate leads or sales--the outcome you want. The terms people use to search for what you offer are known as keywords. Each page deeper you get into the site, the more …

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Does the Open Directory Project depend on comment spam

Though the number and quality of SEO resources hasn't drastically improved over the past year, the coming year still features the greatest lineup of fantastic web resources available to entrepreneurs and webmasters. However, more specifically targeted niches-like "DIY plumbing in Chicago," are much narrower in scope and are therefore open …

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Winning tactics for onsite SEO

What does this mean for SEO? Although new search engines will continue to crop up from time to time, SEO activities need only focus on a select few primary search engines: Google, Bing, and Yahoo!. Before Google's Panda updates, SEO efforts largely focused on keywords (link is external) , or, more …

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Can a techie truly understand link exchanges

Links aren't the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on …

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The untapped goldmine of nofollow links

If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it - using manual or algorithmic actions. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers …

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Can keyword density really make a difference?

There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). "Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred …

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Bend over backwards to satisfy your customers

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

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What everyone ought to know about duplication

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive industries of e-commerce, finance and health. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the …

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Actionable tips on keyword research and Facebook

However, if you take advantage of the many free and low-cost techniques in this book, you can reduce your dollar cost of customer acquisition and stand a better chance of making a profit. Words are no longer a series of letters organized in a specific order. In this case, having …

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Improving Site Structure by uitlising keyword density

Depending on your situation, chances are someone has already created something to fulfill your basic requirements. The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots …

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Adopt a customer centric view of 301 redirects

Generic message strategies help stimulate brand awareness. You can assign permissions to specific individuals within your organization to have physical access to your servers to perform administration and related support activities. Even local businesses have received a boost thanks to the Google My Business directory. Visually, I prefer a handcrafted …

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Difficult things about SERPs

The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around one central idea and keyword. Like any other marketing method, SEO isn't magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. There …

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Takeaway tips for comment spam

The PageRank (or PR) is Google's measurement of how important or popular a particular web page is, on a scale of 1 to 10, with 10 implying the most importance or highest popularity. Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can …

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