Carve out time for concentrating on content

Getting rankings is an output SEO firms can easily sell because they're emotionally satisfying, but they're worthless unless they generate leads or sales--the outcome you want. The terms people use to search for what you offer are known as keywords. Each page deeper you get into the site, the more …

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Does the Open Directory Project depend on comment spam

Though the number and quality of SEO resources hasn't drastically improved over the past year, the coming year still features the greatest lineup of fantastic web resources available to entrepreneurs and webmasters. However, more specifically targeted niches-like "DIY plumbing in Chicago," are much narrower in scope and are therefore open …

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Winning tactics for onsite SEO

What does this mean for SEO? Although new search engines will continue to crop up from time to time, SEO activities need only focus on a select few primary search engines: Google, Bing, and Yahoo!. Before Google's Panda updates, SEO efforts largely focused on keywords (link is external) , or, more …

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Can a techie truly understand link exchanges

Links aren't the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on …

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The untapped goldmine of nofollow links

If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it - using manual or algorithmic actions. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers …

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Can keyword density really make a difference?

There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). "Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred …

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Bend over backwards to satisfy your customers

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

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What everyone ought to know about duplication

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive industries of e-commerce, finance and health. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the …

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Actionable tips on keyword research and Facebook

However, if you take advantage of the many free and low-cost techniques in this book, you can reduce your dollar cost of customer acquisition and stand a better chance of making a profit. Words are no longer a series of letters organized in a specific order. In this case, having …

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Improving Site Structure by uitlising keyword density

Depending on your situation, chances are someone has already created something to fulfill your basic requirements. The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots …

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Adopt a customer centric view of 301 redirects

Generic message strategies help stimulate brand awareness. You can assign permissions to specific individuals within your organization to have physical access to your servers to perform administration and related support activities. Even local businesses have received a boost thanks to the Google My Business directory. Visually, I prefer a handcrafted …

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Difficult things about SERPs

The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around one central idea and keyword. Like any other marketing method, SEO isn't magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. There …

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Takeaway tips for comment spam

The PageRank (or PR) is Google's measurement of how important or popular a particular web page is, on a scale of 1 to 10, with 10 implying the most importance or highest popularity. Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can …

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Natural language processing using widgets

Your HTML forms should support submissions by either clicking on the Submit button or pressing the Enter key. Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of …

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The ugly truth about SEO

To that point, pages with short content that does not help website visitors at all end up falling short in search engines. There's still some challenges but overall I don't think SEO is difficult. Viewing your costs in terms of their associated return is a great way to justify the …

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Concentrate on actionable walled garden sites

The "About Us" section is often the most overlooked aspect of a company's website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user's experience …

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The secret behind CTR

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. Before Google's Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing - including the word or …

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Make search engine spiders a priority

Yet we encounter this erroneous idea in many places on the web, and even in some (bad) books. Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between …

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Difficult things about webmaster tools

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Content marketing is about creating content that will help Google to …

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How do you feel about gateway sites now?

Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination. One thing you want to pay attention to is the speed of …

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What can Twitter teach you about page impressions

Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. For instance, what tools and platforms are required to build the site? Mental exercises have a positive impact on the information search process. A lot of …

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Adopt a customer centric view of long tail search

They're critical for B2B companies, which usually derive more traffic from Google than they do from other search engines. The ROI is just not there to warrant the additional work. If you think it's hard to be on top at the moment, just wait until five years from now! The …

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Let's follow search queries best practise

Growth hacking is the practice of deploying a search program that is hyper-focused on growth, which involves deploying any tactics needed to reach scalable growth. Google Recommendation From Google's point of view, one should avoid keyword stuffing (filling up one's pages with keywords indiscriminately) because it can be extremely detrimental …

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