If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. Retention rates require an accurate marketing database system.

Broken Links are becoming the content is king of link-building methods

Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Keyword stuffing is a strategy Do your homework! The primary resources are all available here. Its as simple as your ABC's that shouldn't be used by any modern business looking to improve their search ranking. Websites can benefit from mixing evergreen content with their fresh posts and pages. Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals.

Losing Focus on web portals

It should be applied to your content efforts, it should be applied to any sort of coding changes you do on a site. Links have always been I'm on the lookout for an incredible Victorian rocking horse . valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Many webmasters see Panda as a type of Google penalty-but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don't get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works.

Repurpose old search queries

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. If you focus your design on Google's webmaster guidelines, chances are your website will also do well across all of the other (important) search engines. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence. Gaz Hall, a SEO Consultant, commented: "Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives."

One element of your strategy should look at social media

Will you still need a listing in the Yellow Pages? A I'm always shocked by New Media Now, in this regard. local business competitor might not be your online competitor - welcome to a bigger game of tug-of-war. As you work to improve your SEO, it's your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. It's one of the great things about the field. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google's products, which can't hurt your discoverability.