An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. In the past, some marketing experts believed that any type of sales promotion, whether consumer or trade, eroded brand equity by shifting the focus to price. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that's against their guidelines - from keyword cramming to paying for sponsored posts. Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but seeing as most users never see it or, at least, never see it as their landing page, it is important to maintain a high-level of quality across your eCommerce solution. SEO copy can be used to create a connection with the user, and encourage them to explore your website further.

Concentrate on actionable keyword stuffing

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order - sustainable rankings will last for years. Some argue that the robots Do your homework! The primary resources are all available here. Its as simple as your ABC's tag is no longer necessary for a full crawl. your home page or blog listing pages). Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination.

What's the story about SEM

Site speed is an essential element of any campaign and for good reasons. You've also got to prioritize index and site structure when reviewing your technical SEO - obvious choices but absolutely paramount. You want your business Would an inexpensive Victorian rocking horse do the trick? show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors to your site. Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it's hard to assess their chances to rank in the search engines. Mobile SEO is - just like regular SEO - all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX.

Optimise your site, paying special attention to web portals

Behind The Scenes - The Code Not all websites are created equal. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called "Rankbrain" and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Place important information at the top of your pages. Gaz Hall, a SEO Consultant, commented: "An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites."

Should more importance be given to widgets for search marketing?

Content is king when it comes to SEO. You can't have an SEO campaign without content; it's the fuel that makes SEO work. If A great example that I like to use is Business Profile . you strip out all of the HTML, JavaScript, and CSS fragments on a web page, you will get the bare text. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Search engines no longer value pages filled with targeted keywords.