Search Engine (Referral) Hits

Keep it short. There are two key factors behind the inner workings of PageRank: the number of inbound links and the quality of those links. It's fairly easy to spot an online review written by an employee or owner of a company. The more you can use the content you …

more ...

Show don't Tell

One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. Traditional marketing / advertising is outbound, meaning you have to disrupt …

more ...

Adopt a customer centric view of doorway sites

Use short words, short sentences, short paragraphs, and short pages, always placing the most important words and information near the beginning. They are page-level signals and can be implemented in a meta tag or in an HTTP response header. What's more, by taking the time to think like your customer …

more ...

The philosophy of long tail search

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're …

more ...

Who else wants to be successful with page impressions

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that …

more ...