The untapped goldmine of nofollow links

If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it - using manual or algorithmic actions. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers …

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What everyone ought to know about duplication

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive industries of e-commerce, finance and health. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the …

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Concentrate on actionable walled garden sites

The "About Us" section is often the most overlooked aspect of a company's website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user's experience …

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Ridiculous rules about Google algorithms

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Using different tags and elements on your page will help search engines understand which parts …

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Reasons that people rely on search queries

Google is constantly evolving to better understand the context and intent of user behaviour. At the very least, it takes time to implement. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how …

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Search engine health checks should look at quality

Save time and still get clicks. Currently more than half of searches account for mobile devices. Like news articles, content that includes statistical reports will also go out of date. For humans this will not be possible, but for search engine, this is every day's work.

Thinking about anchor text …

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Why Speed is given prominence?

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it's now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website's backlinks …

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Follow a consistent cadence towards SEO

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're …

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Actionable tips on scraping and Twitter

You know that you build a customer list slowly, experimenting with a variety of techniques until word-of-mouth marketing kicks in. The problem for search engines is that this creates a duplicate of the core URL of whatever page the session ID is applied to. Most modern SEO agencies will continue …

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Creativity takes courage

Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take …

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Don't forget cloaking

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing …

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Double Your Profit With These Tips on analytics

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search …

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Establish your position regarding CTR

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don't happen to be getting much traffic at those other websites. A 302 redirect, or also …

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Reasons why marketers love onsite SEO

As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages …

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Self-publishing Parasite SEO based purely on quality

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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The broken link-building method aided by text links

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Factors that affect a person's values include the individual's personality, temperament, environment, and one's culture …

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Create a User-Centric SEO Strategy for Greater Search Engine Success

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. The click-through rate on major web destinations has declined to less than one percent. There is a similar function in Google Webmaster Tools. Constantly changing consumer behaviors and the demand for more personalized …

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Find out more about cloaking

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML …

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How we improved our page rank in on week

Consumers were 20 percent more likely to have a positive perception of the brands. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Reaching an …

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Latest developments in inbound links

We've known for a while that Google isn't the way people find content anymore. Audiences live on social, and it's the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on …

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Make a good use of splogs

As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the information era. Did they leave right away and go back to Google to find another result? Although a good SEO agency will point you in the direction …

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Make it sufficiently broad in terms of web portals

You may want to block the indexing of your images and media files. Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. You can avoid the Web site equivalent of desperado design by using a professionally designed template …

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Never changing canonical URLs will eventually destroy you

It 's because more sites link to the YouTube videos and Wikipedia's listing of "gopher" and it has more authority than the next authoritative sites listed. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business …

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Quality over quantity when it comes to trust rank

Data mining assists the marketing team in building profiles of the firm's best customers. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or …

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Short Story: The truth about metrics

While there's no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. At first, you will need to do this manually. The world has gone mobile. People are gradually shifting from desktop computers to …

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Understanding hits in relation to your marketing strategy

If Flash is still important, provide a link to your Flash script from your homepage. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes …

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Lessons I've learned from SEO

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Marketing experts know that a company's communications should speak with a clear voice. They must incorporate social mediaand engage consumers with their brands. The effects do not occur quickly …

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Make page impressions the main focus of your marketing tactics

If you have covered the technical issues of a new website, you'll have properly prepared your site for all the great content you'll be adding. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for your customer experience …

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Random musings on page rank

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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Unheard ways to achieve success with blogs

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Social listening patterns assist in identifying customer advocates. If someone …

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Who else wants to know the mystery behind comment spam ?

The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Does my page's content clearly and fully address the user's search query? If you make a website from scratch, you need to take a few SEO related things into account. It's …

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Create content about backlinks

More conversions, more people purchasing products via a mobile device, and higher SERP rankings all verify the importance of using adaptive design to optimize e-commerce pages for all types of devices, including mobile. It means that if you can continually show in all these search results that you are gaining …

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Find a simple guide to text links and read up about it

Let's get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let's debunk this mystical word that every SEO article and checklist talks about. In fact, there is a certain amount of value in simply appearing in search results …

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