The hidden agenda of rankings

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. The numbers make one thing clear: organic search is a worthwhile investment. The main thing to keep in mind when using social media to promote your business is …

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The lazy way to 301 redirects

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. This tool is invaluable when discovering what is slowing your average load speed down, and enables you …

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What your mum didn't tell you about SEM

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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Emphasizing fast results by using static pages

Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you'll see some new sites sneak their way up. If the person says no …

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Guerrilla marketing involvement in SEO

Email further supplements an integrated program using various tactics. These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it's no longer about the exact numbers. In the early days of SEO, you …

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Keyword splicing

The crawler doesn't check every day that if a page is updated or if the new page is added. Such content doesn't provide regular traffic. Most dynamic sites on the Internet are created in PHP. Google normally takes into account bounce rate and the time spent on a site as …

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Let's follow link building best practise

Like any other marketing method, SEO isn't magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to …

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Make javascript the main focus of your marketing tactics

In order to rank highly in SERPs, the search engines must see your website's content as being trustworthy. Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are …

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One element of your strategy should look at social media

When search engines find each page, the canonical tag tells it to attribute full value to one version. This is true especially for tech-savvy individuals. The number and quality of links pointing to your site will largely determine in what position your site ranks. By using Google Webmaster Tools or …

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Online marketing changes quickly when it comes to dynamic pages

Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Websites designed for a desktop computer will not load properly on a mobile device or tablet. Minority …

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Takeaway tips for search engine spiders

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Page descriptions are displayed in search …

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The philosophy of cloaking

This means when you're doing SEO, you can't just use traditional SEO. When a visitor looks at your site, it's all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. You will need to fully understand your platform to achieve the …

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The secret behind link research

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. The robots tag …

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What everyone ought to know about scraping

SEO is about having the right knowledge, applying proven techniques, experimenting with new ones, and letting the search engine do the rest. If Google and the rest of the search engines trust you and they respect the content you produce, you'll climb the search rankings. There's no shortcut to ranking …

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Actionable tips on keywords and Facebook

Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. Organizational …

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Beginner's guide to static pages

Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. Search engines reward you for offering a thorough experience that's likely to benefit other users. Although they're fairly easy to forget …

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Best Practices To Improve Your ROI

This is perhaps the worst-case scenario in an SEO context. You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won't take your rankings …

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How to turn authority sites into success

Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines …

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Is this the end of site submissions as we know it?

Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content …

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We've reached a tipping point when it comes to sitemaps

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a smaller publisher or an up-and-coming writer who wants a larger audience. Even though most coupons are never actually used, they improve branding and name recognition. Do …

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