Bend over backwards to satisfy your customers

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

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How do you feel about gateway sites now?

Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination. One thing you want to pay attention to is the speed of …

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Who else wants to be successful with link bait

One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes, they usually do not hold an index database of their own. Apart from knowing which search terms people use, you need to know whether or not your idea for your post …

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Why most people will never be great at inbound links

Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. That's right, search engines. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. To encourage search …

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The benefits of backlinks to your search marketing strategy

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. Many agency professionals better understand consumers and trends because they work with …

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Things about static pages you have to experience yourself

If your compe- tition's sites are equivalent, this is not as much of a factor, but you're wasting an obvious opportunity to get an edge. In my case, I started as a web developer and migrated to SEO through my love of analytics. The more webpages use the same keyword …

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What can you do about SERPs right now?

Firstly I would say that it's great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. Brands and individuals engage in conversations and interact in several ways. Many e-commerce website designers believe that placing a …

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Double Your Profit With These Tips on sitemaps

You have to schedule daily time into your routine for the SEO attempt. Using PPC in parallel with SEO can be helpful. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to …

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What have you tried that doesn't work?

Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages"). If there is one page which should be optimized for generic keywords, it is your homepage. This will give us a better understanding as to why my website is ranked above others in …

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How we improved our link research in two days

Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. If they don't, your site may be …

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Cracking the non reciprocal links code

When you input one keyword, multiple keywords or even something as simple as your domain name into the Keyword Planner, Google will give you a list of related keywords. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search …

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Average monthly search volume

Through its Panda, Penguin, and Hummingbird updates, Google's making it even harder for site owners and bloggers to get quality incoming links. nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant …

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Design + inbound links = Greatness

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

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How we improved our doorway sites in two days

Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. Manufacturers use advertising to accompany trade and consumer promotions, such as theme packaging or combination offers. Longer content tends …

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I urge you to think about trust rank

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

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Make comment spam the focal point of your marketing efforts

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. It is a source of entertainment, social …

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Search marketing implications related to user generated content

Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don't overdo it! Unlike traditional algorithms, which depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the …

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The back story of doorway sites

Instagram does not have the ability to link to a website from individual posts. Google devalues pages and websites with very little content, and it's obvious that links from these types of websites carry little SEO value. Content gating is a popular strategy to boost conversions on your site. For …

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What should you track in order to gain the best results?

Even when you have in-house expertise, sometimes it is good to get second opinions. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel …

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Why most people will never be great at gateway sites

Universal search. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. A key …

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A do-it-yourself guide to citations

The justification and summary outlines the measures of goal achievement. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as often as their best-selling products. Similarly, if we were to …

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Boost site speed and utilise webmaster tools

The homepage (primary) URL doesn't redirect to another website or irrelevant page? According to Forrester Research, U.S. How you've worked in the past won't be how you work in the future. That's because the SEO practices that have long been the norm are now being seen in a very …

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Don't forget web crawlers

Try using smaller paragraphs with mixed-case text. Google, in particular, factors the quantity and quality of inbound links into search engine results. In the best case scenario, a site visitor turns into a paying customer. As each indexable page on your site should contain unique content, try to eliminate duplicate …

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Learn to do domain authority like a pro

Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but …

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Make a concerted effort to keep up with content analysis

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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The death of web 2.0

Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. Search engines are supposed to use ALT text …

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The lazy way to bounce rates

Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. Good link campaigns are time consuming but valuable for every Web site seeking new business. Niche social networking …

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Its all about gateway sites

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website's purpose …

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Make a good use of search queries

This was known as spamming. Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as shoes. To maximize search engine visibility, conduct thorough keyword research to compile a list of all long-tail keywords relevant to a business' products …

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Repurpose old meta tags

If you produce great content, but no one's there to see it, does it acquire links? It is very important that you are careful about the various Google search engine guidelines on creating content. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google …

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Takeaway tips for text links

Many products become top of mind or top choice due to brand equity. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the …

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The secret to finding world class tools for landing pages

Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and …

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