The "About Us" section is often the most overlooked aspect of a company's website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user's experience …

When marketing managers carefully design all of the steps taken up to this point, the firm can integrate these activities. 84% of searchers never make it past the bottom of page two of search engine results. It evolves too quickly. I could invest in a lovely FH Ayres rocking horses …

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. Before Google's Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing - including the word or …

Yet we encounter this erroneous idea in many places on the web, and even in some (bad) books. Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between …

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Content marketing is about creating content that will help Google to …

Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination. One thing you want to pay attention to is the speed of …

A "backlink" is one of the most used words in the world of search engine optimization (SEO). Use Different Kinds Of Keyword - There are four main kinds of keyword which your search engine optimisation strategy needs to include. Keywords are an essential part for SEO, and are the things which …

Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. For instance, what tools and platforms are required to build the site? Mental exercises have a positive impact on the information search process. A lot of …

They're critical for B2B companies, which usually derive more traffic from Google than they do from other search engines. The ROI is just not there to warrant the additional work. If you think it's hard to be on top at the moment, just wait until five years from now! The …

Growth hacking is the practice of deploying a search program that is hyper-focused on growth, which involves deploying any tactics needed to reach scalable growth. Google Recommendation From Google's point of view, one should avoid keyword stuffing (filling up one's pages with keywords indiscriminately) because it can be extremely detrimental …

Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you understand the source of the problem and rectify it appropriately. If this URL theory were correct …

One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes, they usually do not hold an index database of their own. Apart from knowing which search terms people use, you need to know whether or not your idea for your post …

Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. That's right, search engines. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. To encourage search …

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Using different tags and elements on your page will help search engines understand which parts …

However, there are legitimate reasons to have live pages with similar content. Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. Once you get to Yahoo!'s search results pages, things start to look similar to Google and Bing …

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. Many agency professionals better understand consumers and trends because they work with …

If your compe- tition's sites are equivalent, this is not as much of a factor, but you're wasting an obvious opportunity to get an edge. In my case, I started as a web developer and migrated to SEO through my love of analytics. The more webpages use the same keyword …

Firstly I would say that it's great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. Brands and individuals engage in conversations and interact in several ways. Many e-commerce website designers believe that placing a …

A strong online presence is essential for any business to be competitive. Knowledge gained from one product can often be transferred to other, even unrelated products. By constantly creating new content around your product page, you will be getting more and more pages indexed - eventually creating an authority and pushing …

Google is constantly evolving to better understand the context and intent of user behaviour. At the very least, it takes time to implement. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how …

You have to schedule daily time into your routine for the SEO attempt. Using PPC in parallel with SEO can be helpful. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to …

Today, queries don't just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Google's PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. A …

Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages"). If there is one page which should be optimized for generic keywords, it is your homepage. This will give us a better understanding as to why my website is ranked above others in …

Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. If they don't, your site may be …

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Create forms that retain form data if a user returns to the same form page …

Yet we encounter this erroneous idea in many places on the web, and even in some (bad) books. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Voice search is …

A page's speed is crucial, so don't forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their …

By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. Rest assured that your …

Save time and still get clicks. Currently more than half of searches account for mobile devices. Like news articles, content that includes statistical reports will also go out of date. For humans this will not be possible, but for search engine, this is every day's work.

Thinking about anchor text …

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it's now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website's backlinks …

When you input one keyword, multiple keywords or even something as simple as your domain name into the Keyword Planner, Google will give you a list of related keywords. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search …

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Create a list of the different web pages and rank them in order of importance, this will then …

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues …

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're …

Special interest and hobby sites vary widely and include sites that focus on a sport, hobby, or other activities. Try to come up with easy-to-remember word combinations. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for …

Check the company's reputation, have any of their clients had a Google penalty? URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Competitor analysis is a …

How do you find people who value SEO enough to pay your prices? How quickly can you identify the different demographics of the audiences for these sites? Guest blogging is a popular and a rather safe method of gaining backlinks. A blogger offers to write a post on another blog …

You know that you build a customer list slowly, experimenting with a variety of techniques until word-of-mouth marketing kicks in. The problem for search engines is that this creates a duplicate of the core URL of whatever page the session ID is applied to. Most modern SEO agencies will continue …

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There's no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their …

Through its Panda, Penguin, and Hummingbird updates, Google's making it even harder for site owners and bloggers to get quality incoming links. nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant …