Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. Brand images contain invisible and intangible elements. When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting …

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. f you're mentioning and linking to useful resources from other bloggers in your content, then why not reach out and let them know about the mention? Remember, the reason that …

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive industries of e-commerce, finance and health. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the …

However, if you take advantage of the many free and low-cost techniques in this book, you can reduce your dollar cost of customer acquisition and stand a better chance of making a profit. Words are no longer a series of letters organized in a specific order. In this case, having …

Depending on your situation, chances are someone has already created something to fulfill your basic requirements. The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots …

Generic message strategies help stimulate brand awareness. You can assign permissions to specific individuals within your organization to have physical access to your servers to perform administration and related support activities. Even local businesses have received a boost thanks to the Google My Business directory. Visually, I prefer a handcrafted …

The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around one central idea and keyword. Like any other marketing method, SEO isn't magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. There …

I've had a number of clients over the years who did their own keyword research only to struggle for page one rankings. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to …

While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on …

The PageRank (or PR) is Google's measurement of how important or popular a particular web page is, on a scale of 1 to 10, with 10 implying the most importance or highest popularity. Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can …

With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. Someone who enjoys an advertisement will also be more inclined to purchase the product. When readers find your content, they want to get all the answers …

This part of why having a blog can help build authority. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website's search traffic will be negatively …

Your HTML forms should support submissions by either clicking on the Submit button or pressing the Enter key. Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of …

To that point, pages with short content that does not help website visitors at all end up falling short in search engines. There's still some challenges but overall I don't think SEO is difficult. Viewing your costs in terms of their associated return is a great way to justify the …

The "About Us" section is often the most overlooked aspect of a company's website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user's experience …

When marketing managers carefully design all of the steps taken up to this point, the firm can integrate these activities. 84% of searchers never make it past the bottom of page two of search engine results. It evolves too quickly. I could invest in a lovely FH Ayres rocking horses …

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. Before Google's Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing - including the word or …

Yet we encounter this erroneous idea in many places on the web, and even in some (bad) books. Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between …

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Content marketing is about creating content that will help Google to …

Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination. One thing you want to pay attention to is the speed of …

A "backlink" is one of the most used words in the world of search engine optimization (SEO). Use Different Kinds Of Keyword - There are four main kinds of keyword which your search engine optimisation strategy needs to include. Keywords are an essential part for SEO, and are the things which …

Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. For instance, what tools and platforms are required to build the site? Mental exercises have a positive impact on the information search process. A lot of …

They're critical for B2B companies, which usually derive more traffic from Google than they do from other search engines. The ROI is just not there to warrant the additional work. If you think it's hard to be on top at the moment, just wait until five years from now! The …

Growth hacking is the practice of deploying a search program that is hyper-focused on growth, which involves deploying any tactics needed to reach scalable growth. Google Recommendation From Google's point of view, one should avoid keyword stuffing (filling up one's pages with keywords indiscriminately) because it can be extremely detrimental …

Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you understand the source of the problem and rectify it appropriately. If this URL theory were correct …

One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes, they usually do not hold an index database of their own. Apart from knowing which search terms people use, you need to know whether or not your idea for your post …

Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. That's right, search engines. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. To encourage search …

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Using different tags and elements on your page will help search engines understand which parts …

However, there are legitimate reasons to have live pages with similar content. Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. Once you get to Yahoo!'s search results pages, things start to look similar to Google and Bing …

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. Many agency professionals better understand consumers and trends because they work with …

If your compe- tition's sites are equivalent, this is not as much of a factor, but you're wasting an obvious opportunity to get an edge. In my case, I started as a web developer and migrated to SEO through my love of analytics. The more webpages use the same keyword …

Firstly I would say that it's great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. Brands and individuals engage in conversations and interact in several ways. Many e-commerce website designers believe that placing a …

A strong online presence is essential for any business to be competitive. Knowledge gained from one product can often be transferred to other, even unrelated products. By constantly creating new content around your product page, you will be getting more and more pages indexed - eventually creating an authority and pushing …

Google is constantly evolving to better understand the context and intent of user behaviour. At the very least, it takes time to implement. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how …

You have to schedule daily time into your routine for the SEO attempt. Using PPC in parallel with SEO can be helpful. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to …

Today, queries don't just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Google's PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. A …

Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages"). If there is one page which should be optimized for generic keywords, it is your homepage. This will give us a better understanding as to why my website is ranked above others in …

Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. If they don't, your site may be …

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Create forms that retain form data if a user returns to the same form page …