Today, queries don't just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Google's PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. A …

Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages"). If there is one page which should be optimized for generic keywords, it is your homepage. This will give us a better understanding as to why my website is ranked above others in …

Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. If they don't, your site may be …

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Create forms that retain form data if a user returns to the same form page …

Yet we encounter this erroneous idea in many places on the web, and even in some (bad) books. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Voice search is …

A page's speed is crucial, so don't forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their …

By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. Rest assured that your …

Save time and still get clicks. Currently more than half of searches account for mobile devices. Like news articles, content that includes statistical reports will also go out of date. For humans this will not be possible, but for search engine, this is every day's work.

Thinking about anchor text …

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it's now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website's backlinks …

When you input one keyword, multiple keywords or even something as simple as your domain name into the Keyword Planner, Google will give you a list of related keywords. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search …

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Create a list of the different web pages and rank them in order of importance, this will then …

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues …

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're …

Special interest and hobby sites vary widely and include sites that focus on a sport, hobby, or other activities. Try to come up with easy-to-remember word combinations. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for …

Check the company's reputation, have any of their clients had a Google penalty? URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Competitor analysis is a …

How do you find people who value SEO enough to pay your prices? How quickly can you identify the different demographics of the audiences for these sites? Guest blogging is a popular and a rather safe method of gaining backlinks. A blogger offers to write a post on another blog …

You know that you build a customer list slowly, experimenting with a variety of techniques until word-of-mouth marketing kicks in. The problem for search engines is that this creates a duplicate of the core URL of whatever page the session ID is applied to. Most modern SEO agencies will continue …

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There's no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their …

Through its Panda, Penguin, and Hummingbird updates, Google's making it even harder for site owners and bloggers to get quality incoming links. nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant …

Thin content, by definition, does not provide valuable answers to questions or satisfy searcher intent. Consequently, with the right content marketing and SEO elements, it will deliver high rankings where it can be easily found by your target audience. This is usually enough to get the link removed. If someone …

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and …

Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take …

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing …

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search …

Make sure you have content matching what your audience is searching for. In the case of goods and services, the product, its name, and other features can all generate emotions.Some emotions or attitudes about particular goods and services remain relatively benign but others are more strongly held. Stop words …

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don't happen to be getting much traffic at those other websites. A 302 redirect, or also …

Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. Manufacturers use advertising to accompany trade and consumer promotions, such as theme packaging or combination offers. Longer content tends …

So how do you determine your competition? What should you be looking for? Content (i.e. in depth articles) react much more positively to links. If users consistently ditch your site, it's a sign the content doesn't match up to their expectations. In relation to a website, Off-page SEO are …

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

These include paginated pages, categories, alphabetical, tags and search results). If it would be helpful to your audience, share it. Internal linking provides direct access to your web pages in order of importance. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little …

In a percentage-of-sales budget, allocations are derived from either sales from the previous year or anticipated sales for the next year. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. Bad. I believe that the effects of onpage optimization are paramount …

An agency should help you learn more about your customers, about their online habits and the searches they are making which lead them towards or away from your site. If you can purchase an aged domain that already has a portion of your primary keyword phrase included, the better. SEO …

Let's say you hear about a contest being run by a cool new tech company. International markets may also be served by e-commerce enterprises, especially when cultural differences, shipping problems, and internet capability problems can be solved. But, to become truly expert in SEO is to really understand a lot …

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. It is a source of entertainment, social …

The voice can be one of an authority or expert in the brand's industry or it can be in a friendly, lovable, and empathetic tone. Other tools that may also be useful are: Duplicate content is not the only thing to be concerned with when it comes to search engines …

Ask for references or get a case study to determine if the service is legitimate. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won't happen overnight. It takes persistent and …

Humor causes consumers to watch, laugh, and, most important, remember. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is …

As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages …

Service companies tend to favor media advertising. An SEO unable to directly influence changes made to the website runs a powerless program. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. As content marketing evolves, it is more beneficial to go …