Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

These include paginated pages, categories, alphabetical, tags and search results). If it would be helpful to your audience, share it. Internal linking provides direct access to your web pages in order of importance. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little …

In a percentage-of-sales budget, allocations are derived from either sales from the previous year or anticipated sales for the next year. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. Bad. I believe that the effects of onpage optimization are paramount …

An agency should help you learn more about your customers, about their online habits and the searches they are making which lead them towards or away from your site. If you can purchase an aged domain that already has a portion of your primary keyword phrase included, the better. SEO …

Let's say you hear about a contest being run by a cool new tech company. International markets may also be served by e-commerce enterprises, especially when cultural differences, shipping problems, and internet capability problems can be solved. But, to become truly expert in SEO is to really understand a lot …

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. It is a source of entertainment, social …

The voice can be one of an authority or expert in the brand's industry or it can be in a friendly, lovable, and empathetic tone. Other tools that may also be useful are: Duplicate content is not the only thing to be concerned with when it comes to search engines …

Ask for references or get a case study to determine if the service is legitimate. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won't happen overnight. It takes persistent and …

Humor causes consumers to watch, laugh, and, most important, remember. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is …

As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages …

Service companies tend to favor media advertising. An SEO unable to directly influence changes made to the website runs a powerless program. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. As content marketing evolves, it is more beneficial to go …

Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don't overdo it! Unlike traditional algorithms, which depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the …

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. Everyone …

In fact, Google has made it easy for you with more free tools. So if the image is decorative, keep it out the way - either make it a background image or set ALT= (don't just leave the ALT text off, as some screen readers may then read out the file …

Instagram does not have the ability to link to a website from individual posts. Google devalues pages and websites with very little content, and it's obvious that links from these types of websites carry little SEO value. Content gating is a popular strategy to boost conversions on your site. For …

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Factors that affect a person's values include the individual's personality, temperament, environment, and one's culture …

There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Art meets science. By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. Search engines aim to provide relevant …

Another example highlights the difference between search engines and social media. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. You have complete control over anchor text on your own website, and you should use it to your advantage …

This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. The basis of this approach was the the belief that many business people make decisions in a rational, These objectives form the basis for …

Customers see only minor product differences and, in many product categories, even minor variations are difficult to identify. 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. This will help with your keyword focus and product placement within Search Engine Results …

You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. Search …

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn't be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that …

Even when you have in-house expertise, sometimes it is good to get second opinions. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel …

Universal search. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. A key …

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google's perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are clicking …

The number and quality of links pointing to your site will largely determine in what position your site ranks. Don't try and stuff keywords where they don't belong. Yes, still focus on keywords, but your north star for everything you write should be the user. As it may seem obvious …

The justification and summary outlines the measures of goal achievement. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as often as their best-selling products. Similarly, if we were to …

Choosing the right keyword isn't just about choosing a keyword that attracts lots of visitors to your website, it's about attracting the right visitors to your website. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of …

The homepage (primary) URL doesn't redirect to another website or irrelevant page? According to Forrester Research, U.S. How you've worked in the past won't be how you work in the future. That's because the SEO practices that have long been the norm are now being seen in a very …

Examining your web server logs can help you spot particular trends. Many people see this design as cluttered, with too much competing superfluous information. Optimizing for niche keywords helps to attain greater conversion rates. Here are several benefits it can provide you within the long run.

The ultimate revelation of …

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. There is no such thing as a cookie-cutter SEO …

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. The click-through rate on major web destinations has declined to less than one percent. There is a similar function in Google Webmaster Tools. Constantly changing consumer behaviors and the demand for more personalized …

The "title tags", or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

Try using smaller paragraphs with mixed-case text. Google, in particular, factors the quantity and quality of inbound links into search engine results. In the best case scenario, a site visitor turns into a paying customer. As each indexable page on your site should contain unique content, try to eliminate duplicate …

Link building helps your content reach a broader audience, increasing both your site's visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP …

In mobile searches, the first position has a 31.35 percent click-through rate. If the issues in the reviews are real, then deal with them. For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. Target …

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML …

Common social media sites include Facebook, Instagram, Twitter, Pinterest, and The objective of search engine optimization is for a website to rank well in the SERPs. To achieve this goal, Google has to consider a website relevant. Keeping track of web page or site rankings is one of the most …

Consumers were 20 percent more likely to have a positive perception of the brands. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Reaching an …