You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. Search …

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn't be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that …

Even when you have in-house expertise, sometimes it is good to get second opinions. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel …

Universal search. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. A key …

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google's perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are clicking …

The number and quality of links pointing to your site will largely determine in what position your site ranks. Don't try and stuff keywords where they don't belong. Yes, still focus on keywords, but your north star for everything you write should be the user. As it may seem obvious …

The justification and summary outlines the measures of goal achievement. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as often as their best-selling products. Similarly, if we were to …

Choosing the right keyword isn't just about choosing a keyword that attracts lots of visitors to your website, it's about attracting the right visitors to your website. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of …

The homepage (primary) URL doesn't redirect to another website or irrelevant page? According to Forrester Research, U.S. How you've worked in the past won't be how you work in the future. That's because the SEO practices that have long been the norm are now being seen in a very …

Examining your web server logs can help you spot particular trends. Many people see this design as cluttered, with too much competing superfluous information. Optimizing for niche keywords helps to attain greater conversion rates. Here are several benefits it can provide you within the long run.

The ultimate revelation of …

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. There is no such thing as a cookie-cutter SEO …

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. The click-through rate on major web destinations has declined to less than one percent. There is a similar function in Google Webmaster Tools. Constantly changing consumer behaviors and the demand for more personalized …

The "title tags", or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

Try using smaller paragraphs with mixed-case text. Google, in particular, factors the quantity and quality of inbound links into search engine results. In the best case scenario, a site visitor turns into a paying customer. As each indexable page on your site should contain unique content, try to eliminate duplicate …

Link building helps your content reach a broader audience, increasing both your site's visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP …

In mobile searches, the first position has a 31.35 percent click-through rate. If the issues in the reviews are real, then deal with them. For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. Target …

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML …

Common social media sites include Facebook, Instagram, Twitter, Pinterest, and The objective of search engine optimization is for a website to rank well in the SERPs. To achieve this goal, Google has to consider a website relevant. Keeping track of web page or site rankings is one of the most …

Consumers were 20 percent more likely to have a positive perception of the brands. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Reaching an …

Once a company adopts SEO as part of its online strategy, everything becomes easier. Quantumjourney focuses on completing a specific task, such as when a consumer looks for a Chinese restaurant using a PC to locate one in the area, then obtains consumer reviews of theunits close by on a …

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Producing quality content is always the key - but you need the …

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

We've known for a while that Google isn't the way people find content anymore. Audiences live on social, and it's the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on …

A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. Today's web user demands more from websites. 'Content is the King', it is rightly said as the ranking of the website is dependent on the content …

Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but …

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the information era. Did they leave right away and go back to Google to find another result? Although a good SEO agency will point you in the direction …

Most times, search engines have no way of finding these URLs. Great content marketing isn't self-promotional. It's useful and meaningful to the target audience. The best way to know what you're up against is to simply search it. Meta descriptions don't carry as much value as they used to, but …

You may want to block the indexing of your images and media files. Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. You can avoid the Web site equivalent of desperado design by using a professionally designed template …

Advertising and marketing face a rapidly shifting landscape. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a …

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. There are many factors that influence search engine rank (how a page …

It 's because more sites link to the YouTube videos and Wikipedia's listing of "gopher" and it has more authority than the next authoritative sites listed. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business …

Whether you've just spent thousands of dollars on a custom website build or you're using an off-the-shelf stock website theme, you'll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. Search Engine Optimisation (SEO) is the process of using different methods to …

Data mining assists the marketing team in building profiles of the firm's best customers. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or …

Every business wants to achieve its goals and doesn't want to invest substantial resources on acquiring an audience to whom it doesn't even offer the chance to convert. If you operate your website for hobby or profit, SEO can be an important tool in making your website popular. By sharing …

If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. The search engines are able to analyze the reading level of the document. One popular formula …

While there's no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. At first, you will need to do this manually. The world has gone mobile. People are gradually shifting from desktop computers to …

Kiting internet trends is one of the most exciting things search marketers do. Google wants (and rewards) original content - it's a great way to push up the cost of SEO and create a better user experience at the same time. Long-form content is a magnet for long tail searches. The …

Only write for highly reputable websites in your niche. Don't waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. The cornerstone of a successful …

Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. Search engines are supposed to use ALT text …