Its all about gateway sites

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website's purpose …

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Learn to do blogs like a pro

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only provide a thin/generic answer, will help with discovery and perceived value. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time …

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Lessons I've learned from SEO

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Marketing experts know that a company's communications should speak with a clear voice. They must incorporate social mediaand engage consumers with their brands. The effects do not occur quickly …

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Let's talk about authority sites

What is your budget? In the best case scenario, a site visitor turns into a paying customer. To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. An increase in the number …

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Make a good use of search queries

This was known as spamming. Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as shoes. To maximize search engine visibility, conduct thorough keyword research to compile a list of all long-tail keywords relevant to a business' products …

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Make page impressions the main focus of your marketing tactics

If you have covered the technical issues of a new website, you'll have properly prepared your site for all the great content you'll be adding. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for your customer experience …

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One important aspect is ROI

The number of different media used in a campaign also influences effectiveness. Since your content is evergreen, you will get more visitors to your site. What if your competitor is way more descriptive and helpful? Additionally, I'll show you where on your web pages to place your keywords and in …

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Random musings on page rank

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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Repurpose old meta tags

If you produce great content, but no one's there to see it, does it acquire links? It is very important that you are careful about the various Google search engine guidelines on creating content. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google …

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Start simple, but don't forget authority sites

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. Give your customers points toward free products. Be generous …

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Take care when dealing with metrics

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. No two media plans are alike. Web users are busy and they expect to find the answers to their …

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Takeaway tips for text links

Many products become top of mind or top choice due to brand equity. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the …

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Tell me more about web crawlers

Some Web sites gain visitors and credibility by being ranked for their own quality. Some businesses don't like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. Although Google and others will continue to provide guidelines and tutorials on …

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The back story of analytics

Use SEO strategies to build online visibility. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and …

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The hidden agenda of widgets

If I'm your SEO, then I'm going to consider anything that builds my relevance, territory, and magnification of signals. Great content marketing isn't self-promotional. It's useful and meaningful to the target audience. Since Google views every URL as a unique one, every copy that is found will cause your content …

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The secret to finding world class tools for 301 redirects

Effective logos are media transferrable; they can be used in all media formats, from print ads to broadcast ads to the internet and social media. Do not confuse search engine verticals with vertical search engines (which specialize in specific areas or data). Lifestyle marketing involves reaching consumers during festivals, fairs …

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The secret to finding world class tools for landing pages

Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and …

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The worst advice I've heard about analysis

Today's web user demands more from websites. Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. Google has a free tool that allows you to test the …

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Unheard ways to achieve success with blogs

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Social listening patterns assist in identifying customer advocates. If someone …

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Unlocking the mystery of backlinks

By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. There are so many factors that it would be na Every "vote" or link to your site helps determine …

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Using scraping strategies like the pros

In managed hosting, the provider assumes most of the hosting responsibility. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. While the Meta keyword …

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Who else wants to know the mystery behind comment spam ?

The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Does my page's content clearly and fully address the user's search query? If you make a website from scratch, you need to take a few SEO related things into account. It's …

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Why has LSI been so popular?

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. On-site optimization refers to holistic sitewide activities. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia articles show up for …

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Write about mobile search

Using social media for your business has numerous benefits, but it's never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise …

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Analyse your existing meta tags

To be sure, stealing and republishing someone else's content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. A search engine is a powerful piece of software that utilizes algorithms. Smaller companies can be faster paced, but also carry …

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Analyse your existing organic links

This is usually enough to get the link removed. Effective search engine optimization is actually easier than you think. One of the best ways to captivate and ensure visitors come to your new site is to make sure it's fully loaded with engaging content right out of the box. These …

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Are search volumes affected by 301 redirects

For example, a core keyword phrase might be "accommodation" and that cluster may include "accommodation New York", "luxury accommodation" and "boutique accommodation". The SEO process is always in motion. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain …

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Combine responsive design and plugins for Supercharged SEO

SEO is not rocket science (or anywhere close to it). Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading …

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Consider text links at the inception

Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a …

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Create content about backlinks

More conversions, more people purchasing products via a mobile device, and higher SERP rankings all verify the importance of using adaptive design to optimize e-commerce pages for all types of devices, including mobile. It means that if you can continually show in all these search results that you are gaining …

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Find a simple guide to text links and read up about it

Let's get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let's debunk this mystical word that every SEO article and checklist talks about. In fact, there is a certain amount of value in simply appearing in search results …

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Focus on ROI Instead of SEO campaigns

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. A site that hasn't done its keyword research is like a car driving in the dark down between two points. Keyword …

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Follow a consistent cadence towards CTR

Service companies tend to favor media advertising. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you're trying to show up …

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