Consumers were 20 percent more likely to have a positive perception of the brands. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Reaching an …

Once a company adopts SEO as part of its online strategy, everything becomes easier. Quantumjourney focuses on completing a specific task, such as when a consumer looks for a Chinese restaurant using a PC to locate one in the area, then obtains consumer reviews of theunits close by on a …

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Producing quality content is always the key - but you need the …

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

We've known for a while that Google isn't the way people find content anymore. Audiences live on social, and it's the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on …

A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. Today's web user demands more from websites. 'Content is the King', it is rightly said as the ranking of the website is dependent on the content …

Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but …

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the information era. Did they leave right away and go back to Google to find another result? Although a good SEO agency will point you in the direction …

Most times, search engines have no way of finding these URLs. Great content marketing isn't self-promotional. It's useful and meaningful to the target audience. The best way to know what you're up against is to simply search it. Meta descriptions don't carry as much value as they used to, but …

You may want to block the indexing of your images and media files. Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. You can avoid the Web site equivalent of desperado design by using a professionally designed template …

Advertising and marketing face a rapidly shifting landscape. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a …

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. There are many factors that influence search engine rank (how a page …

It 's because more sites link to the YouTube videos and Wikipedia's listing of "gopher" and it has more authority than the next authoritative sites listed. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business …

Whether you've just spent thousands of dollars on a custom website build or you're using an off-the-shelf stock website theme, you'll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. Search Engine Optimisation (SEO) is the process of using different methods to …

Data mining assists the marketing team in building profiles of the firm's best customers. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or …

Every business wants to achieve its goals and doesn't want to invest substantial resources on acquiring an audience to whom it doesn't even offer the chance to convert. If you operate your website for hobby or profit, SEO can be an important tool in making your website popular. By sharing …

If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. The search engines are able to analyze the reading level of the document. One popular formula …

While there's no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. At first, you will need to do this manually. The world has gone mobile. People are gradually shifting from desktop computers to …

Kiting internet trends is one of the most exciting things search marketers do. Google wants (and rewards) original content - it's a great way to push up the cost of SEO and create a better user experience at the same time. Long-form content is a magnet for long tail searches. The …

Only write for highly reputable websites in your niche. Don't waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. The cornerstone of a successful …

Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. Search engines are supposed to use ALT text …

Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. Good link campaigns are time consuming but valuable for every Web site seeking new business. Niche social networking …

When an ad convinces consumers of a brand's superiority, persuasion has taken place. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that's relevant to your region. Whatever their cause …

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

If Flash is still important, provide a link to your Flash script from your homepage. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes …

Now, words are linked to concepts, which are increasingly important to determine relevance. So what it does it take to achieve a high ranking on Google? During the taxonomy development phase, content managers can sometimes get carried away with category creation. You can also build a reasonable idea of how …

Even guest-blogging with a sole motive to generate links is also burned down. Even then, treat people you know as you would any professional - write up an agreement so that expectations are clear. The readability of your content has to do with the simplicity of its language, the lack of …

Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Every site has at least a few internal links because you have to in order to link your content …

If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. Introducing too many variables can get confusing when tracking SEO progress. Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. As …

It's great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option …

For example, Google rolls out a new ranking algorithm, and you need to add it to the list. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Outliers are the actual reason why we study average …

Marketing appeals made to people in a geographic area or region is geo-targeting. Place important information at the top of your pages. Companies incorporate emotional appeals into both consumer-oriented and business-to-business advertisements. An SEO factor is something that influences where a website or piece of content will rank in search …

You want to make sure you're covering topics to the best of your ability and staying away from "thin" content that does not provide any value to searchers. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow …

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Whether the feedback is positive or negative, remember to engage in the best possible manner to …

The same holds true for importance. Did they then refine their search query in Google to find something else? Synergies take place between countries and regions. Page resources that don't load can cause content to not be shown, displayed incorrectly and break interactive content.

Backlinks

You need to make more use of your unique selling point and brand identity than ever before. Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting …

Matching the objective to the medium and the message remains the key. If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. The SEO of your website is largely dependent upon how easily and quickly …

Effective logos are media transferrable; they can be used in all media formats, from print ads to broadcast ads to the internet and social media. Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that …