Many products become top of mind or top choice due to brand equity. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the …

Some Web sites gain visitors and credibility by being ranked for their own quality. Some businesses don't like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. Although Google and others will continue to provide guidelines and tutorials on …

Use SEO strategies to build online visibility. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and …

If I'm your SEO, then I'm going to consider anything that builds my relevance, territory, and magnification of signals. Great content marketing isn't self-promotional. It's useful and meaningful to the target audience. Since Google views every URL as a unique one, every copy that is found will cause your content …

Effective logos are media transferrable; they can be used in all media formats, from print ads to broadcast ads to the internet and social media. Do not confuse search engine verticals with vertical search engines (which specialize in specific areas or data). Lifestyle marketing involves reaching consumers during festivals, fairs …

Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and …

Today's web user demands more from websites. Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. Google has a free tool that allows you to test the …

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. For the SEO pros who want to keep careful and easy track of no follow links, there are many …

Inbound links are also used by some search engines to rank websites. In simpler terms meaning how high you rank on a search engine. Another regional search engine powerhouse is Yandex, which owns more than 60% of Russia's search engine market share. The added benefit of SEO is that it …

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Social listening patterns assist in identifying customer advocates. If someone …

By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. There are so many factors that it would be na Every "vote" or link to your site helps determine …

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. SEO and growth hacking share a common root - the mutual desire to grow a site's traffic - and both disciplines fall under the umbrella of search marketing. This is abundantly clear for the …

In managed hosting, the provider assumes most of the hosting responsibility. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. While the Meta keyword …

The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Does my page's content clearly and fully address the user's search query? If you make a website from scratch, you need to take a few SEO related things into account. It's …

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. On-site optimization refers to holistic sitewide activities. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia articles show up for …

Using social media for your business has numerous benefits, but it's never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise …

To be sure, stealing and republishing someone else's content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. A search engine is a powerful piece of software that utilizes algorithms. Smaller companies can be faster paced, but also carry …

This is usually enough to get the link removed. Effective search engine optimization is actually easier than you think. One of the best ways to captivate and ensure visitors come to your new site is to make sure it's fully loaded with engaging content right out of the box. These …

For example, a core keyword phrase might be "accommodation" and that cluster may include "accommodation New York", "luxury accommodation" and "boutique accommodation". The SEO process is always in motion. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain …

Always give your own website the edge when it comes to content. Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Contextual link building -- links that are surrounded by text in the body of content -- have a …

SEO is not rocket science (or anywhere close to it). Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading …

Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a …

More conversions, more people purchasing products via a mobile device, and higher SERP rankings all verify the importance of using adaptive design to optimize e-commerce pages for all types of devices, including mobile. It means that if you can continually show in all these search results that you are gaining …

Let's get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let's debunk this mystical word that every SEO article and checklist talks about. In fact, there is a certain amount of value in simply appearing in search results …

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. A site that hasn't done its keyword research is like a car driving in the dark down between two points. Keyword …

Service companies tend to favor media advertising. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you're trying to show up …

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. In the past, some people tried to make their pages extra-relevant by using the keywords for which they …

Reaching business decision makers at work can be challenging. The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. You are typically limited to a single domain …

Link building isn't dead. Not by a long shot. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the …

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. At the end of the day, consumers want to feel like they're always interacting with something natural and real. Conversion is a cost-effective, direct …

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Words in URLs should be separated by hyphens and not underscores. A strong global brand often …

Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. People often teach themselves SEO out in the field, because most start their careers as something else. If your website can't be found on Google, it …

Generally you should only use lowercase letters in URLs. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking …

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. The ability for a piece of content to earn natural links that positively contribute to a website's link graph is directly proportional to that …

earch engines don't read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage …

Organic SEO should be the bedrock of any optimisation efforts that you undertake. Note: Avoid keyword stuffing. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search …

You can augment this gap by buying multiple domain names that satisfy several requirements, with one domain being the primary and others either employing 301 redirects or serving other brand-enhancing purposes. Database operators record every interaction between the company and customer. Perhaps the hacking in this case means parting from …

Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft …

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. A responsive web design …

An emotional affective approach attempts to elicit powerful feelings that help lead to product recall and choice. You can also use platforms like Twitter to find potential customers and draw them to your brand. Successful brands possess two characteristics: the top of mind and the consumer's top choice. However, the …