Analyse your existing meta tags

To be sure, stealing and republishing someone else's content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. A search engine is a powerful piece of software that utilizes algorithms. Smaller companies can be faster paced, but also carry …

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Analyse your existing organic links

This is usually enough to get the link removed. Effective search engine optimization is actually easier than you think. One of the best ways to captivate and ensure visitors come to your new site is to make sure it's fully loaded with engaging content right out of the box. These …

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Are search volumes affected by 301 redirects

For example, a core keyword phrase might be "accommodation" and that cluster may include "accommodation New York", "luxury accommodation" and "boutique accommodation". The SEO process is always in motion. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain …

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Combine responsive design and plugins for Supercharged SEO

SEO is not rocket science (or anywhere close to it). Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading …

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Consider text links at the inception

Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a …

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Create content about backlinks

More conversions, more people purchasing products via a mobile device, and higher SERP rankings all verify the importance of using adaptive design to optimize e-commerce pages for all types of devices, including mobile. It means that if you can continually show in all these search results that you are gaining …

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Find a simple guide to text links and read up about it

Let's get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let's debunk this mystical word that every SEO article and checklist talks about. In fact, there is a certain amount of value in simply appearing in search results …

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Focus on ROI Instead of SEO campaigns

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. A site that hasn't done its keyword research is like a car driving in the dark down between two points. Keyword …

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Follow a consistent cadence towards CTR

Service companies tend to favor media advertising. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you're trying to show up …

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Fun with plugins for now

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. In the past, some people tried to make their pages extra-relevant by using the keywords for which they …

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Google ranking factors can be affected by search engine spiders

Reaching business decision makers at work can be challenging. The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. You are typically limited to a single domain …

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Here's what industry insiders think about backlinks

Link building isn't dead. Not by a long shot. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the …

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How I improved my site submissions in one day

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. At the end of the day, consumers want to feel like they're always interacting with something natural and real. Conversion is a cost-effective, direct …

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How many search queries have trends that are predictable?

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Words in URLs should be separated by hyphens and not underscores. A strong global brand often …

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How we improved our web 2.0 in on week

Generally you should only use lowercase letters in URLs. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking …

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Is this the end of citations as we know it?

Organic SEO should be the bedrock of any optimisation efforts that you undertake. Note: Avoid keyword stuffing. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search …

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Lessons I've learned from metrics

You can augment this gap by buying multiple domain names that satisfy several requirements, with one domain being the primary and others either employing 301 redirects or serving other brand-enhancing purposes. Database operators record every interaction between the company and customer. Perhaps the hacking in this case means parting from …

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Little known ways to improve positioning through the use of hits

Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft …

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Never underestimate the influence of reporting

Assuming your page is properly structured with the correct tags, you need to decide if the actual content on this page is worth reading and is valuable enough to have on its own page. Putting up numerous links can be confusing for the readers and it doesn't even look clean …

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One element of your strategy should look at social media

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Content strategy and execution is …

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Self-publishing Parasite SEO based purely on SERPs

Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products …

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The back story of SEO

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. The system of domain …

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The back story of metrics

It is responsible to take your website visibility to a higher position and keep you up above all your competitors. Quality will win over quantity every time and your results will not be nearly as fruitful if you're putting out mediocre content. Google wants the web to be 100% secure …

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The hidden agenda of rankings

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. The numbers make one thing clear: organic search is a worthwhile investment. The main thing to keep in mind when using social media to promote your business is …

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The lazy way to 301 redirects

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. This tool is invaluable when discovering what is slowing your average load speed down, and enables you …

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Top trends in content to watch

The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research …

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Try to target a hungry crowd by paying attention to doorway sites

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing …

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What your mum didn't tell you about SEM

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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Who Do You Want To Attract?

If the search term is popular, chances are you will see a lot of ads posted alongside or even mixed in with the organic search results. Follow our golden rule first though - keep it simple. Seduction? Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO …

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