The planning and strategy phase answers some fundamental questions based on the output of the research phase. Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. When a website wants a piece of content to …

Fifty-six percent of Google queries show no paid ads at all, so if you're counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the …

The crawler doesn't check every day that if a page is updated or if the new page is added. Such content doesn't provide regular traffic. Most dynamic sites on the Internet are created in PHP. Google normally takes into account bounce rate and the time spent on a site as …

Like any other marketing method, SEO isn't magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to …

A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. As search engine optimization (SEO) for …

In order to rank highly in SERPs, the search engines must see your website's content as being trustworthy. Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are …

When search engines find each page, the canonical tag tells it to attribute full value to one version. This is true especially for tech-savvy individuals. The number and quality of links pointing to your site will largely determine in what position your site ranks. By using Google Webmaster Tools or …

You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria. Many providers are available, including Theplanet.com, Rackspace.com, and Hostway.com. The number of external links you receive is important. Some of the top SEOs say external links are …

Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Websites designed for a desktop computer will not load properly on a mobile device or tablet. Minority …

Most dynamic websites today are running some sort of content management system (CMS). Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the …

On social media, it's beneficial to follow contrasting people, such as fellow top-notch SEOs, online influencers, industry analysts, and journalists in discrete categories. One of the main topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. You have …

Keep it short. There are two key factors behind the inner workings of PageRank: the number of inbound links and the quality of those links. It's fairly easy to spot an online review written by an employee or owner of a company. The more you can use the content you …

One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. Traditional marketing / advertising is outbound, meaning you have to disrupt …

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. You should never create a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously long. For instance, one site could leach all of your CPU cycles …

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Page descriptions are displayed in search …

This means when you're doing SEO, you can't just use traditional SEO. When a visitor looks at your site, it's all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. You will need to fully understand your platform to achieve the …

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. The robots tag …

Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get …

Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. Which opportunities should be pursued first? The website with the most links, as well as the most valuable links, wins a higher "rank …

Make sure that you label all of your images with descriptive alt attributes. Marketing professionals understand that the social network environment creates additional complexities. An advertising agency might have relevant experience without representing a competitor. Anchor text can take a number of different forms from keyword related anchors, to branded …

A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it's not enough to rank. The numbers make one thing clear: organic search is a worthwhile investment. The emergence of social media networks altered the ways …

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. As a result, they were either trying to optimize websites for keywords they could never achieve number one rankings for …

SEO is about having the right knowledge, applying proven techniques, experimenting with new ones, and letting the search engine do the rest. If Google and the rest of the search engines trust you and they respect the content you produce, you'll climb the search rankings. There's no shortcut to ranking …

So you may have found some content on your site that would quallify as thin or duplicated content. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Duplicate pages can also …

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind …

Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. Organizational …

Use short words, short sentences, short paragraphs, and short pages, always placing the most important words and information near the beginning. They are page-level signals and can be implemented in a meta tag or in an HTTP response header. What's more, by taking the time to think like your customer …

If you are creating a blog with heavy imagery, then it's better to study sites like Lyft, Fubiz, or Quartz because they have delightful layouts. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be …

Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. Search engines reward you for offering a thorough experience that's likely to benefit other users. Although they're fairly easy to forget …

When it comes to SEO, it's all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. In Google's eyes it is thought to be that 'thin' and 'low quality' …

This is perhaps the worst-case scenario in an SEO context. You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won't take your rankings …

Once Google goes mobile-first they're going to consider the mobile version of your page the "true" version. That hidden content is going to be 100% ignored by Big G. If you think it's hard to be on top at the moment, just wait until five years from now! If you …

Mobile advertising offers companies the opportunity to interact with customers anywhere at any time; however, the interaction should enhance the customer's experience and not be an intrusion. Advertising achieves other goals, such as providing information to both consumers and business buyers. The metrics to look for are bounce rate, pages …

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm within their spheres of …

It also lists pages that have been downloaded, enabling the users to search efficiently. Links are still a critical element to Google's algorithm and their value needs to be protected. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high …

You can also use Screaming Frog to the same effect, though it can sometimes take a little longer and can quickly eat through your free URLs. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to …

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Analysis of meta sets/keywords, visible text and code to deter Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us …

Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines …

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Universal concepts and methods of testing can be applied to most sites, but each case is unique. Simply having an awareness of opportunities allows a search marketer to expand his or her …

Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content …