On social media, it's beneficial to follow contrasting people, such as fellow top-notch SEOs, online influencers, industry analysts, and journalists in discrete categories. One of the main topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. You have …

Keep it short. There are two key factors behind the inner workings of PageRank: the number of inbound links and the quality of those links. It's fairly easy to spot an online review written by an employee or owner of a company. The more you can use the content you …

One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. Traditional marketing / advertising is outbound, meaning you have to disrupt …

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. You should never create a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously long. For instance, one site could leach all of your CPU cycles …

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Page descriptions are displayed in search …

This means when you're doing SEO, you can't just use traditional SEO. When a visitor looks at your site, it's all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. You will need to fully understand your platform to achieve the …

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. The robots tag …

Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get …

Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. Which opportunities should be pursued first? The website with the most links, as well as the most valuable links, wins a higher "rank …

Make sure that you label all of your images with descriptive alt attributes. Marketing professionals understand that the social network environment creates additional complexities. An advertising agency might have relevant experience without representing a competitor. Anchor text can take a number of different forms from keyword related anchors, to branded …

A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it's not enough to rank. The numbers make one thing clear: organic search is a worthwhile investment. The emergence of social media networks altered the ways …

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. As a result, they were either trying to optimize websites for keywords they could never achieve number one rankings for …

SEO is about having the right knowledge, applying proven techniques, experimenting with new ones, and letting the search engine do the rest. If Google and the rest of the search engines trust you and they respect the content you produce, you'll climb the search rankings. There's no shortcut to ranking …

So you may have found some content on your site that would quallify as thin or duplicated content. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Duplicate pages can also …

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind …

Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. Organizational …

Use short words, short sentences, short paragraphs, and short pages, always placing the most important words and information near the beginning. They are page-level signals and can be implemented in a meta tag or in an HTTP response header. What's more, by taking the time to think like your customer …

If you are creating a blog with heavy imagery, then it's better to study sites like Lyft, Fubiz, or Quartz because they have delightful layouts. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be …

Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. Search engines reward you for offering a thorough experience that's likely to benefit other users. Although they're fairly easy to forget …

When it comes to SEO, it's all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. In Google's eyes it is thought to be that 'thin' and 'low quality' …

This is perhaps the worst-case scenario in an SEO context. You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won't take your rankings …

Once Google goes mobile-first they're going to consider the mobile version of your page the "true" version. That hidden content is going to be 100% ignored by Big G. If you think it's hard to be on top at the moment, just wait until five years from now! If you …

Mobile advertising offers companies the opportunity to interact with customers anywhere at any time; however, the interaction should enhance the customer's experience and not be an intrusion. Advertising achieves other goals, such as providing information to both consumers and business buyers. The metrics to look for are bounce rate, pages …

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm within their spheres of …

It also lists pages that have been downloaded, enabling the users to search efficiently. Links are still a critical element to Google's algorithm and their value needs to be protected. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high …

You can also use Screaming Frog to the same effect, though it can sometimes take a little longer and can quickly eat through your free URLs. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to …

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Analysis of meta sets/keywords, visible text and code to deter Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us …

Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines …

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Universal concepts and methods of testing can be applied to most sites, but each case is unique. Simply having an awareness of opportunities allows a search marketer to expand his or her …

Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content …

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. In the short term, improving your SEO can have …

Talking to company that offers SEO services, such yours truly, is the perfect option as we'll take care of nitty gritty. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most …

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even …

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. To rank well and help users see you and get …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). If you do, and get caught, the damage that it can cause your business' reputation can often be critical. Site speed, from the …

An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. In the past, some marketing experts believed that any type of sales promotion, whether consumer or trade, eroded brand equity by shifting the focus to price. Google is …

Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. A cohort group may respond favorably to the same type of marketing appeal. Building backlinks involves great time and effort because you have to target your niche to build those links. The …

Your website is undoubtedly one of your most valuable marketing channels for your business and therefore it Your site changes, and so should your sitemap to reflect all of the changes you've made. Before April 2012, one could easily buy his ranking position. A little bit of these and a …

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're …

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be …