Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a …

More conversions, more people purchasing products via a mobile device, and higher SERP rankings all verify the importance of using adaptive design to optimize e-commerce pages for all types of devices, including mobile. It means that if you can continually show in all these search results that you are gaining …

Let's get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let's debunk this mystical word that every SEO article and checklist talks about. In fact, there is a certain amount of value in simply appearing in search results …

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. A site that hasn't done its keyword research is like a car driving in the dark down between two points. Keyword …

Service companies tend to favor media advertising. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you're trying to show up …

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. In the past, some people tried to make their pages extra-relevant by using the keywords for which they …

Reaching business decision makers at work can be challenging. The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. You are typically limited to a single domain …

Link building isn't dead. Not by a long shot. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the …

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. At the end of the day, consumers want to feel like they're always interacting with something natural and real. Conversion is a cost-effective, direct …

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Words in URLs should be separated by hyphens and not underscores. A strong global brand often …

Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. People often teach themselves SEO out in the field, because most start their careers as something else. If your website can't be found on Google, it …

Generally you should only use lowercase letters in URLs. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking …

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. The ability for a piece of content to earn natural links that positively contribute to a website's link graph is directly proportional to that …

earch engines don't read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage …

Organic SEO should be the bedrock of any optimisation efforts that you undertake. Note: Avoid keyword stuffing. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search …

You can augment this gap by buying multiple domain names that satisfy several requirements, with one domain being the primary and others either employing 301 redirects or serving other brand-enhancing purposes. Database operators record every interaction between the company and customer. Perhaps the hacking in this case means parting from …

Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft …

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. A responsive web design …

An emotional affective approach attempts to elicit powerful feelings that help lead to product recall and choice. You can also use platforms like Twitter to find potential customers and draw them to your brand. Successful brands possess two characteristics: the top of mind and the consumer's top choice. However, the …

Assuming your page is properly structured with the correct tags, you need to decide if the actual content on this page is worth reading and is valuable enough to have on its own page. Putting up numerous links can be confusing for the readers and it doesn't even look clean …

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Content strategy and execution is …

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Google loves links. The control scenario 'A' is usually defined through several aspects (e.g. However, the difference is that SEO only affects the unpaid or organic results, and …

Limit use of reversed-out text (light colors on a dark background). Just like bots, zombie apps create the impression that individuals are engaging with various types of mobile apps. On-site optimization refers to holistic sitewide activities. Like titles, search engines typically give headings a higher priority. Clear headings that describe …

Hacking in the classic sense involves exploiting vulnerabilities in a system or network. If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding …

Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products …

Your evergreen post will be the ultimate resource for the topic you cover. Are there specific timelines? f your site is linked to from other well ranking sites they consider your site to be important too. Don't pay for links from other sites or do link exchanges as Google is …

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. The system of domain …

It is responsible to take your website visibility to a higher position and keep you up above all your competitors. Quality will win over quantity every time and your results will not be nearly as fruitful if you're putting out mediocre content. Google wants the web to be 100% secure …

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. The numbers make one thing clear: organic search is a worthwhile investment. The main thing to keep in mind when using social media to promote your business is …

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. This tool is invaluable when discovering what is slowing your average load speed down, and enables you …

The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research …

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing …

Have you noticed anything different this year when you search for something on Google? The "Googleopoly" seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. Be willing to be wrong (if you are). Another form of buzz marketing …

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

If the search term is popular, chances are you will see a lot of ads posted alongside or even mixed in with the organic search results. Follow our golden rule first though - keep it simple. Seduction? Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO …

Domain renewal is a straightforward process. The most popular open source database in the world, MySQL, is available on many different platforms, including Windows and Linux. You can launch a template site very quickly and be confident that navigation will work. Many of the modern search engines now boast upward …

Although many marketers don't agree, it seems, it is certainly possible to oversell your brand identity. The cognitive mapping process explains the knowledge structures embedded in a person's long-term memory. Anything you can pay for, everyone else in the world can pay for, too. If you're familiar with SEO, you'll …

SEO is a time consuming effort which most people running an online business do not have. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. You …

What about economic status? If you lie, you will get caught. Robots tags are directives that allow you to control how search engines crawl and index the content of your website. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating …

A visual ad places the greatest emphasis on a picture or the optical element of the presentation. Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. Search engines …