It also lists pages that have been downloaded, enabling the users to search efficiently. Links are still a critical element to Google's algorithm and their value needs to be protected. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high …

You can also use Screaming Frog to the same effect, though it can sometimes take a little longer and can quickly eat through your free URLs. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to …

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Analysis of meta sets/keywords, visible text and code to deter Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us …

Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines …

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Universal concepts and methods of testing can be applied to most sites, but each case is unique. Simply having an awareness of opportunities allows a search marketer to expand his or her …

Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content …

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. In the short term, improving your SEO can have …

Talking to company that offers SEO services, such yours truly, is the perfect option as we'll take care of nitty gritty. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most …

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even …

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. To rank well and help users see you and get …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). If you do, and get caught, the damage that it can cause your business' reputation can often be critical. Site speed, from the …

An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. In the past, some marketing experts believed that any type of sales promotion, whether consumer or trade, eroded brand equity by shifting the focus to price. Google is …

Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. A cohort group may respond favorably to the same type of marketing appeal. Building backlinks involves great time and effort because you have to target your niche to build those links. The …

Your website is undoubtedly one of your most valuable marketing channels for your business and therefore it Your site changes, and so should your sitemap to reflect all of the changes you've made. Before April 2012, one could easily buy his ranking position. A little bit of these and a …

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're …

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be …

Getting consumers involved enhances wordof-mouth communications.. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh …

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a smaller publisher or an up-and-coming writer who wants a larger audience. Even though most coupons are never actually used, they improve branding and name recognition. Do …

This research process is very similar to competitor analysis, only this time your focus is solely on the site you are assigned to work with. Make sure to review the sites on desktop, mobile, tablet, TV, etc. If you want to score the No. 1 position on Google, sit down …

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. If you own or control the content of all the sites displaying the same duplicate content, then you should …

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that …

The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. You would have already searched something on Google - when you look at the first couple of results, do you expect them to present what …