Why most people will never be great at inbound links

Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. That's right, search engines. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. To encourage search …

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Things about static pages you have to experience yourself

If your compe- tition's sites are equivalent, this is not as much of a factor, but you're wasting an obvious opportunity to get an edge. In my case, I started as a web developer and migrated to SEO through my love of analytics. The more webpages use the same keyword …

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How we improved our doorway sites in two days

Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. Manufacturers use advertising to accompany trade and consumer promotions, such as theme packaging or combination offers. Longer content tends …

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Make comment spam the focal point of your marketing efforts

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. It is a source of entertainment, social …

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How we improved our page rank in on week

Consumers were 20 percent more likely to have a positive perception of the brands. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Reaching an …

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The lazy way to bounce rates

Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. Good link campaigns are time consuming but valuable for every Web site seeking new business. Niche social networking …

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Write a keyword-rich introduction about citations

If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. Introducing too many variables can get confusing when tracking SEO progress. Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. As …

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Are you making these Google algorithms mistakes?

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Whether the feedback is positive or negative, remember to engage in the best possible manner to …

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Cracking the splogs code

The same holds true for importance. Did they then refine their search query in Google to find something else? Synergies take place between countries and regions. Page resources that don't load can cause content to not be shown, displayed incorrectly and break interactive content.

Backlinks

Search engines like to see …

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I bet you didn't know this about web 2.0

Matching the objective to the medium and the message remains the key. If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. The SEO of your website is largely dependent upon how easily and quickly …

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Repurpose old meta tags

If you produce great content, but no one's there to see it, does it acquire links? It is very important that you are careful about the various Google search engine guidelines on creating content. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google …

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The hidden agenda of widgets

If I'm your SEO, then I'm going to consider anything that builds my relevance, territory, and magnification of signals. Great content marketing isn't self-promotional. It's useful and meaningful to the target audience. Since Google views every URL as a unique one, every copy that is found will cause your content …

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Unheard ways to achieve success with blogs

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Social listening patterns assist in identifying customer advocates. If someone …

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Combine responsive design and plugins for Supercharged SEO

SEO is not rocket science (or anywhere close to it). Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading …

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Create content about backlinks

More conversions, more people purchasing products via a mobile device, and higher SERP rankings all verify the importance of using adaptive design to optimize e-commerce pages for all types of devices, including mobile. It means that if you can continually show in all these search results that you are gaining …

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Focus on ROI Instead of SEO campaigns

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. A site that hasn't done its keyword research is like a car driving in the dark down between two points. Keyword …

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How we improved our web 2.0 in on week

Generally you should only use lowercase letters in URLs. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking …

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What your mum didn't tell you about SEM

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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Focus on ROI Instead of duplication

Many times, malicious web users or even bloggers can create direct HTML references to your media files, thereby wasting your website's bandwidth and perhaps adversely affecting your website's performance. Let's discuss each of these in turn. When using SEO on your website, resist the temptation to include common misspellings of …

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Hidden facts about inbound links

Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing your chances of ranking higher in search listings.Paid searches can be collaborated with SEO tactics by optimizing landing pages, keywords and mutual content strategies. Thin content is content with little added value …

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I urge you to think about link bait

Fifty-six percent of Google queries show no paid ads at all, so if you're counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the …

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Let's follow link building best practise

Like any other marketing method, SEO isn't magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to …

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Make javascript the main focus of your marketing tactics

In order to rank highly in SERPs, the search engines must see your website's content as being trustworthy. Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are …

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Facts about bounce rates that will make you think twice

It also lists pages that have been downloaded, enabling the users to search efficiently. Links are still a critical element to Google's algorithm and their value needs to be protected. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high …

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Should more importance be given to widgets for search marketing?

An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. In the past, some marketing experts believed that any type of sales promotion, whether consumer or trade, eroded brand equity by shifting the focus to price. Google is …

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