Can a techie truly understand link exchanges

Links aren't the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on …

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Actionable tips on keyword research and Facebook

However, if you take advantage of the many free and low-cost techniques in this book, you can reduce your dollar cost of customer acquisition and stand a better chance of making a profit. Words are no longer a series of letters organized in a specific order. In this case, having …

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Takeaway tips for comment spam

The PageRank (or PR) is Google's measurement of how important or popular a particular web page is, on a scale of 1 to 10, with 10 implying the most importance or highest popularity. Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can …

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Concentrate on actionable walled garden sites

The "About Us" section is often the most overlooked aspect of a company's website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user's experience …

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How do you feel about gateway sites now?

Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination. One thing you want to pay attention to is the speed of …

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Actionable tips on scraping and Twitter

You know that you build a customer list slowly, experimenting with a variety of techniques until word-of-mouth marketing kicks in. The problem for search engines is that this creates a duplicate of the core URL of whatever page the session ID is applied to. Most modern SEO agencies will continue …

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Boost site speed and utilise search queries

Thin content, by definition, does not provide valuable answers to questions or satisfy searcher intent. Consequently, with the right content marketing and SEO elements, it will deliver high rankings where it can be easily found by your target audience. This is usually enough to get the link removed. If someone …

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Learn to do googlebot crawlers like a pro

In a percentage-of-sales budget, allocations are derived from either sales from the previous year or anticipated sales for the next year. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. Bad. I believe that the effects of onpage optimization are paramount …

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The death of nofollow links

There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Art meets science. By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. Search engines aim to provide relevant …

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Update your dynamic pages on a regular basis

Customers see only minor product differences and, in many product categories, even minor variations are difficult to identify. 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. This will help with your keyword focus and product placement within Search Engine Results …

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Boost site speed and utilise webmaster tools

The homepage (primary) URL doesn't redirect to another website or irrelevant page? According to Forrester Research, U.S. How you've worked in the past won't be how you work in the future. That's because the SEO practices that have long been the norm are now being seen in a very …

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Find out more about cloaking

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML …

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Quality over quantity when it comes to trust rank

Data mining assists the marketing team in building profiles of the firm's best customers. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or …

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The death of web 2.0

Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. Search engines are supposed to use ALT text …

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Make a good use of search queries

This was known as spamming. Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as shoes. To maximize search engine visibility, conduct thorough keyword research to compile a list of all long-tail keywords relevant to a business' products …

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Are search volumes affected by 301 redirects

For example, a core keyword phrase might be "accommodation" and that cluster may include "accommodation New York", "luxury accommodation" and "boutique accommodation". The SEO process is always in motion. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain …

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Consider text links at the inception

Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a …

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Google ranking factors can be affected by search engine spiders

Reaching business decision makers at work can be challenging. The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. You are typically limited to a single domain …

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Self-publishing Parasite SEO based purely on SERPs

Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products …

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Be mindful of CTR

SEO is a time consuming effort which most people running an online business do not have. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. You …

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Adopt a customer centric view of doorway sites

Use short words, short sentences, short paragraphs, and short pages, always placing the most important words and information near the beginning. They are page-level signals and can be implemented in a meta tag or in an HTTP response header. What's more, by taking the time to think like your customer …

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