Generic message strategies help stimulate brand awareness. You can assign permissions to specific individuals within your organization to have physical access to your servers to perform administration and related support activities. Even local businesses have received a boost thanks to the Google My Business directory. Visually, I prefer a handcrafted …

They're critical for B2B companies, which usually derive more traffic from Google than they do from other search engines. The ROI is just not there to warrant the additional work. If you think it's hard to be on top at the moment, just wait until five years from now! The …

Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages"). If there is one page which should be optimized for generic keywords, it is your homepage. This will give us a better understanding as to why my website is ranked above others in …

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don't happen to be getting much traffic at those other websites. A 302 redirect, or also …

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. Everyone …

Another example highlights the difference between search engines and social media. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. You have complete control over anchor text on your own website, and you should use it to your advantage …

Common social media sites include Facebook, Instagram, Twitter, Pinterest, and The objective of search engine optimization is for a website to rank well in the SERPs. To achieve this goal, Google has to consider a website relevant. Keeping track of web page or site rankings is one of the most …

Even guest-blogging with a sole motive to generate links is also burned down. Even then, treat people you know as you would any professional - write up an agreement so that expectations are clear. The readability of your content has to do with the simplicity of its language, the lack of …

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only provide a thin/generic answer, will help with discovery and perceived value. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time …

Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and …

Always give your own website the edge when it comes to content. Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Contextual link building -- links that are surrounded by text in the body of content -- have a …

Assuming your page is properly structured with the correct tags, you need to decide if the actual content on this page is worth reading and is valuable enough to have on its own page. Putting up numerous links can be confusing for the readers and it doesn't even look clean …

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Google loves links. The control scenario 'A' is usually defined through several aspects (e.g. However, the difference is that SEO only affects the unpaid or organic results, and …

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. The system of domain …

It is responsible to take your website visibility to a higher position and keep you up above all your competitors. Quality will win over quantity every time and your results will not be nearly as fruitful if you're putting out mediocre content. Google wants the web to be 100% secure …

For years, one view was that promotional activities included advertising, sales promotions, and personal selling activities. You can also think of the PR value as an aggregate vote of all pages linking to a particular page. Whether or not using bold and italics is a good SEO content strategy is …

General social networking sites are broadly designed to appeal to all demographics, regardless of gender, age, race, or education. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and …

Keep it short. There are two key factors behind the inner workings of PageRank: the number of inbound links and the quality of those links. It's fairly easy to spot an online review written by an employee or owner of a company. The more you can use the content you …

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. You should never create a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously long. For instance, one site could leach all of your CPU cycles …

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. The robots tag …

So you may have found some content on your site that would quallify as thin or duplicated content. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Duplicate pages can also …

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. In the short term, improving your SEO can have …

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even …

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a smaller publisher or an up-and-coming writer who wants a larger audience. Even though most coupons are never actually used, they improve branding and name recognition. Do …