Why Is E-A-T Important for Your SEO? They pick a market first, and then they pick a product those people are searching for. Life insurance - like Renew - covers the worst-case scenario, but it’s also important to consider how you might pay your bills or your mortgage if you couldnâ …

Want to make sure you don't have any multiple H1s lingering on your site? Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It's essential to your overall link-building strategy to …

Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors' links, you can search for their most …

The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. Were you interested in building more relationships with influencers? Why do prices for leased line comparison differ so much? Google OSOO gives ranking boosts to sites on a secure …

Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the …

The best thing to do is start this part-time, and then work to a full-time level. If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to come up with fresh, new content ideas. The long …

While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on …

Firstly I would say that it's great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. Brands and individuals engage in conversations and interact in several ways. Many e-commerce website designers believe that placing a …

You have to schedule daily time into your routine for the SEO attempt. Using PPC in parallel with SEO can be helpful. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to …

Today, queries don't just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Google's PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. A …

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Create forms that retain form data if a user returns to the same form page …

Let's say you hear about a contest being run by a cool new tech company. International markets may also be served by e-commerce enterprises, especially when cultural differences, shipping problems, and internet capability problems can be solved. But, to become truly expert in SEO is to really understand a lot …

Ask for references or get a case study to determine if the service is legitimate. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won't happen overnight. It takes persistent and …

Universal search. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. A key …

Choosing the right keyword isn't just about choosing a keyword that attracts lots of visitors to your website, it's about attracting the right visitors to your website. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of …

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. The search engines are able to analyze the reading level of the document. One popular formula …

It's great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option …

What is your budget? In the best case scenario, a site visitor turns into a paying customer. To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. An increase in the number …

A good SEO specialist knows how to write "click worthy" headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren't too long or short. When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your …

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. For the SEO pros who want to keep careful and easy track of no follow links, there are many …

This is usually enough to get the link removed. Effective search engine optimization is actually easier than you think. One of the best ways to captivate and ensure visitors come to your new site is to make sure it's fully loaded with engaging content right out of the box. These …

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. The numbers make one thing clear: organic search is a worthwhile investment. The main thing to keep in mind when using social media to promote your business is …

Email further supplements an integrated program using various tactics. These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it's no longer about the exact numbers. In the early days of SEO, you …

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Analysis of meta sets/keywords, visible text and code to deter Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us …

Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. A cohort group may respond favorably to the same type of marketing appeal. Building backlinks involves great time and effort because you have to target your niche to build those links. The …

This research process is very similar to competitor analysis, only this time your focus is solely on the site you are assigned to work with. Make sure to review the sites on desktop, mobile, tablet, TV, etc. If you want to score the No. 1 position on Google, sit down …