Difficult things about webmaster tools

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Content marketing is about creating content that will help Google to …

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More focus is put on rankings

However, there are legitimate reasons to have live pages with similar content. Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. Once you get to Yahoo!'s search results pages, things start to look similar to Google and Bing …

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Why Speed is given prominence?

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it's now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website's backlinks …

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Average monthly search volume

Through its Panda, Penguin, and Hummingbird updates, Google's making it even harder for site owners and bloggers to get quality incoming links. nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant …

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What should you track in order to gain the best results?

Even when you have in-house expertise, sometimes it is good to get second opinions. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel …

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Your key to success: user generated content

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google's perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are clicking …

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A do-it-yourself guide to citations

The justification and summary outlines the measures of goal achievement. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as often as their best-selling products. Similarly, if we were to …

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Make a concerted effort to keep up with content analysis

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Things you most likely didn't know about web 2.0

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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The worst advice I've heard about analysis

Today's web user demands more from websites. Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. Google has a free tool that allows you to test the …

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Using scraping strategies like the pros

In managed hosting, the provider assumes most of the hosting responsibility. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. While the Meta keyword …

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Fun with plugins for now

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. In the past, some people tried to make their pages extra-relevant by using the keywords for which they …

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Is this the end of citations as we know it?

Organic SEO should be the bedrock of any optimisation efforts that you undertake. Note: Avoid keyword stuffing. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search …

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Keyword splicing

The crawler doesn't check every day that if a page is updated or if the new page is added. Such content doesn't provide regular traffic. Most dynamic sites on the Internet are created in PHP. Google normally takes into account bounce rate and the time spent on a site as …

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One important aspect is stickiness

You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria. Many providers are available, including Theplanet.com, Rackspace.com, and Hostway.com. The number of external links you receive is important. Some of the top SEOs say external links are …

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What everyone ought to know about scraping

SEO is about having the right knowledge, applying proven techniques, experimenting with new ones, and letting the search engine do the rest. If Google and the rest of the search engines trust you and they respect the content you produce, you'll climb the search rankings. There's no shortcut to ranking …

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Establishment of Specifications

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm within their spheres of …

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Is this the end of site submissions as we know it?

Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content …

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Segmenting Your Site's Audience

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). If you do, and get caught, the damage that it can cause your business' reputation can often be critical. Site speed, from the …

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What can Twitter teach you about link exchanges

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. If you own or control the content of all the sites displaying the same duplicate content, then you should …

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