Make sure you know exactly what you're doing with duplication

By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. Rest assured that your …

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How you will benefit from bread crumbs

So how do you determine your competition? What should you be looking for? Content (i.e. in depth articles) react much more positively to links. If users consistently ditch your site, it's a sign the content doesn't match up to their expectations. In relation to a website, Off-page SEO are …

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If meta tags is so terrible, why don't statistics show this?

These include paginated pages, categories, alphabetical, tags and search results). If it would be helpful to your audience, share it. Internal linking provides direct access to your web pages in order of importance. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little …

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Reasons why marketers love link bait

Humor causes consumers to watch, laugh, and, most important, remember. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is …

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Takeaway tips for conversion rates

In fact, Google has made it easy for you with more free tools. So if the image is decorative, keep it out the way - either make it a background image or set ALT= (don't just leave the ALT text off, as some screen readers may then read out the file …

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Layout and formatting

A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. Today's web user demands more from websites. 'Content is the King', it is rightly said as the ranking of the website is dependent on the content …

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Make a good use of splogs

As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the information era. Did they leave right away and go back to Google to find another result? Although a good SEO agency will point you in the direction …

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The secret to finding world class tools for SEO

When an ad convinces consumers of a brand's superiority, persuasion has taken place. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that's relevant to your region. Whatever their cause …

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Make page impressions the main focus of your marketing tactics

If you have covered the technical issues of a new website, you'll have properly prepared your site for all the great content you'll be adding. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for your customer experience …

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Take care when dealing with metrics

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. No two media plans are alike. Web users are busy and they expect to find the answers to their …

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Tell me more about web crawlers

Some Web sites gain visitors and credibility by being ranked for their own quality. Some businesses don't like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. Although Google and others will continue to provide guidelines and tutorials on …

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One element of your strategy should look at social media

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Content strategy and execution is …

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Focus on ROI Instead of domain authority

Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. Original Content Is King, they say. So, we focus on creating …

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I bet you didn't know this about SEO

But relax, it doesn't mean that you have to be ready to destroy them on sight. How you format your page is important for optimization purposes. In essence, you get what you pay for. Writing for your customers is the key to success. Do your thorough keyword research and create …

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The philosophy of cloaking

This means when you're doing SEO, you can't just use traditional SEO. When a visitor looks at your site, it's all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. You will need to fully understand your platform to achieve the …

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I bet you didn't know this about authority sites

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Universal concepts and methods of testing can be applied to most sites, but each case is unique. Simply having an awareness of opportunities allows a search marketer to expand his or her …

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Repurpose old blogs

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. To rank well and help users see you and get …

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The philosophy of long tail search

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're …

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