SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

This part of why having a blog can help build authority. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website's search traffic will be negatively …

Your HTML forms should support submissions by either clicking on the Submit button or pressing the Enter key. Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of …

To that point, pages with short content that does not help website visitors at all end up falling short in search engines. There's still some challenges but overall I don't think SEO is difficult. Viewing your costs in terms of their associated return is a great way to justify the …

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. Before Google's Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing - including the word or …

Growth hacking is the practice of deploying a search program that is hyper-focused on growth, which involves deploying any tactics needed to reach scalable growth. Google Recommendation From Google's point of view, one should avoid keyword stuffing (filling up one's pages with keywords indiscriminately) because it can be extremely detrimental …

Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you understand the source of the problem and rectify it appropriately. If this URL theory were correct …

Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. If they don't, your site may be …

When you input one keyword, multiple keywords or even something as simple as your domain name into the Keyword Planner, Google will give you a list of related keywords. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search …

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues …

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're …

Special interest and hobby sites vary widely and include sites that focus on a sport, hobby, or other activities. Try to come up with easy-to-remember word combinations. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for …

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing …

We've known for a while that Google isn't the way people find content anymore. Audiences live on social, and it's the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on …

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. There are many factors that influence search engine rank (how a page …

It 's because more sites link to the YouTube videos and Wikipedia's listing of "gopher" and it has more authority than the next authoritative sites listed. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business …

Every business wants to achieve its goals and doesn't want to invest substantial resources on acquiring an audience to whom it doesn't even offer the chance to convert. If you operate your website for hobby or profit, SEO can be an important tool in making your website popular. By sharing …

You need to make more use of your unique selling point and brand identity than ever before. Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting …

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website's purpose …

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

Use SEO strategies to build online visibility. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and …

Using social media for your business has numerous benefits, but it's never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise …

Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. People often teach themselves SEO out in the field, because most start their careers as something else. If your website can't be found on Google, it …

earch engines don't read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage …

An emotional affective approach attempts to elicit powerful feelings that help lead to product recall and choice. You can also use platforms like Twitter to find potential customers and draw them to your brand. Successful brands possess two characteristics: the top of mind and the consumer's top choice. However, the …

Limit use of reversed-out text (light colors on a dark background). Just like bots, zombie apps create the impression that individuals are engaging with various types of mobile apps. On-site optimization refers to holistic sitewide activities. Like titles, search engines typically give headings a higher priority. Clear headings that describe …

What about economic status? If you lie, you will get caught. Robots tags are directives that allow you to control how search engines crawl and index the content of your website. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating …

On social media, it's beneficial to follow contrasting people, such as fellow top-notch SEOs, online influencers, industry analysts, and journalists in discrete categories. SEO is the tool to drive people to your website. What does the project schedule look like? Even if you're looking for increased brand awareness rather than …

A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. As search engine optimization (SEO) for …

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that …