Who else wants to be successful with link bait

One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes, they usually do not hold an index database of their own. Apart from knowing which search terms people use, you need to know whether or not your idea for your post …

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Creativity takes courage

Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take …

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Use keywords and related terms throughout your content

You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. Search …

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Create a User-Centric SEO Strategy for Greater Search Engine Success

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. The click-through rate on major web destinations has declined to less than one percent. There is a similar function in Google Webmaster Tools. Constantly changing consumer behaviors and the demand for more personalized …

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Make sure you know exactly what you're doing with bounce rates

Advertising and marketing face a rapidly shifting landscape. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a …

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The backlinks mystery revealed

Only write for highly reputable websites in your niche. Don't waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. The cornerstone of a successful …

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Understanding hits in relation to your marketing strategy

If Flash is still important, provide a link to your Flash script from your homepage. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes …

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Winning marketing tactics for domain authority

Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Every site has at least a few internal links because you have to in order to link your content …

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Advantages of blogs and how you can take advantage of this

For example, Google rolls out a new ranking algorithm, and you need to add it to the list. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Outliers are the actual reason why we study average …

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One important aspect is ROI

The number of different media used in a campaign also influences effectiveness. Since your content is evergreen, you will get more visitors to your site. What if your competitor is way more descriptive and helpful? Additionally, I'll show you where on your web pages to place your keywords and in …

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The secret to finding world class tools for 301 redirects

Effective logos are media transferrable; they can be used in all media formats, from print ads to broadcast ads to the internet and social media. Do not confuse search engine verticals with vertical search engines (which specialize in specific areas or data). Lifestyle marketing involves reaching consumers during festivals, fairs …

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Find a simple guide to text links and read up about it

Let's get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let's debunk this mystical word that every SEO article and checklist talks about. In fact, there is a certain amount of value in simply appearing in search results …

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Here's what industry insiders think about backlinks

Link building isn't dead. Not by a long shot. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the …

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Top trends in content to watch

The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research …

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Try to target a hungry crowd by paying attention to doorway sites

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing …

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Who Do You Want To Attract?

If the search term is popular, chances are you will see a lot of ads posted alongside or even mixed in with the organic search results. Follow our golden rule first though - keep it simple. Seduction? Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO …

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Show don't Tell

One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. Traditional marketing / advertising is outbound, meaning you have to disrupt …

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Takeaway tips for search engine spiders

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Page descriptions are displayed in search …

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Best Practices To Improve Your ROI

This is perhaps the worst-case scenario in an SEO context. You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won't take your rankings …

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