Depending on your situation, chances are someone has already created something to fulfill your basic requirements. The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots …

Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. For instance, what tools and platforms are required to build the site? Mental exercises have a positive impact on the information search process. A lot of …

Yet we encounter this erroneous idea in many places on the web, and even in some (bad) books. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Voice search is …

Save time and still get clicks. Currently more than half of searches account for mobile devices. Like news articles, content that includes statistical reports will also go out of date. For humans this will not be possible, but for search engine, this is every day's work.

Thinking about anchor text …

How do you find people who value SEO enough to pay your prices? How quickly can you identify the different demographics of the audiences for these sites? Guest blogging is a popular and a rather safe method of gaining backlinks. A blogger offers to write a post on another blog …

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don't overdo it! Unlike traditional algorithms, which depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the …

This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. The basis of this approach was the the belief that many business people make decisions in a rational, These objectives form the basis for …

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Producing quality content is always the key - but you need the …

Now, words are linked to concepts, which are increasingly important to determine relevance. So what it does it take to achieve a high ranking on Google? During the taxonomy development phase, content managers can sometimes get carried away with category creation. You can also build a reasonable idea of how …

Along its path, several artifacts are produced to foster better tracking and management of overall SEO efforts. Whilst we may have just said that keywords are no longer effective, donnt let that fool you! After content has been written. Website search engine optimisation is a specialist's domain.

Let's talk about …

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. This tool is invaluable when discovering what is slowing your average load speed down, and enables you …

Domain renewal is a straightforward process. The most popular open source database in the world, MySQL, is available on many different platforms, including Windows and Linux. You can launch a template site very quickly and be confident that navigation will work. Many of the modern search engines now boast upward …

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. A growth hacking "hack" in practice would then look disreputable. Index design incorporates interdisciplinary concepts from linguistics …

Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Websites designed for a desktop computer will not load properly on a mobile device or tablet. Minority …

Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get …

Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. Which opportunities should be pursued first? The website with the most links, as well as the most valuable links, wins a higher "rank …

Make sure that you label all of your images with descriptive alt attributes. Marketing professionals understand that the social network environment creates additional complexities. An advertising agency might have relevant experience without representing a competitor. Anchor text can take a number of different forms from keyword related anchors, to branded …

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. As a result, they were either trying to optimize websites for keywords they could never achieve number one rankings for …

If you are creating a blog with heavy imagery, then it's better to study sites like Lyft, Fubiz, or Quartz because they have delightful layouts. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be …

Talking to company that offers SEO services, such yours truly, is the perfect option as we'll take care of nitty gritty. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most …

Getting consumers involved enhances wordof-mouth communications.. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh …