What everyone ought to know about duplication

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive industries of e-commerce, finance and health. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the …

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Difficult things about SERPs

The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around one central idea and keyword. Like any other marketing method, SEO isn't magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. There …

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The benefits of backlinks to your search marketing strategy

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. Many agency professionals better understand consumers and trends because they work with …

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Design + inbound links = Greatness

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

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Reasons why marketers love onsite SEO

As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages …

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Using traffic estimation tools in conjunction with SERPs

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn't be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that …

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Bucket brigades based on user generated content

Examining your web server logs can help you spot particular trends. Many people see this design as cluttered, with too much competing superfluous information. Optimizing for niche keywords helps to attain greater conversion rates. Here are several benefits it can provide you within the long run.

The ultimate revelation of …

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Don't forget web crawlers

Try using smaller paragraphs with mixed-case text. Google, in particular, factors the quantity and quality of inbound links into search engine results. In the best case scenario, a site visitor turns into a paying customer. As each indexable page on your site should contain unique content, try to eliminate duplicate …

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Learn to do domain authority like a pro

Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but …

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Short Story: The truth about metrics

While there's no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. At first, you will need to do this manually. The world has gone mobile. People are gradually shifting from desktop computers to …

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I urge you to think about SEM

Effective logos are media transferrable; they can be used in all media formats, from print ads to broadcast ads to the internet and social media. Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that …

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Lessons I've learned from SEO

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Marketing experts know that a company's communications should speak with a clear voice. They must incorporate social mediaand engage consumers with their brands. The effects do not occur quickly …

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Start simple, but don't forget authority sites

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. Give your customers points toward free products. Be generous …

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Who else wants to know the mystery behind comment spam ?

The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Does my page's content clearly and fully address the user's search query? If you make a website from scratch, you need to take a few SEO related things into account. It's …

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How to focus on stickiness

By following these great tips, you can create fantastic content without spending days pulling your hair out over the idea: Strive to provide unique content. After implementing any SEO technique, you need to monitor your efforts. after coming up with all possible variations of 'B'.

The mysterious world of page …

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Actionable tips on keywords and Facebook

Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. Organizational …

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Beginner's guide to static pages

Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. Search engines reward you for offering a thorough experience that's likely to benefit other users. Although they're fairly easy to forget …

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Discover the connection between user experience page rank

Mobile advertising offers companies the opportunity to interact with customers anywhere at any time; however, the interaction should enhance the customer's experience and not be an intrusion. Advertising achieves other goals, such as providing information to both consumers and business buyers. The metrics to look for are bounce rate, pages …

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How to diagnose forums related issues

You can also use Screaming Frog to the same effect, though it can sometimes take a little longer and can quickly eat through your free URLs. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to …

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How to turn authority sites into success

Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines …

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